Speaking of which, when will the "girls" who bare their tits for the "Girls Gone Wild" cameras start selling ad space on them? Tattoos of beer or liquor brand logos, maybe.
But don't worry--rapid progress is being made toward the commercialization of every last square centimeter of every visible surface or object on earth:
"Product Placement Deals Make Leap From Film to Books" (NY Times, June 12):
In Cathy's Book: If Found Call (650) 266-8233, a young adult novel that will be published in September,
"the spunky eponymous heroine talks about wearing a 'a killer coat of Lipslicks in "Daring."' As it turns out, Lipslicks is a line of lip gloss made by Cover Girl, which has signed an unusual marketing partnership with Running Press, the unit of Perseus Books Group that is publishing the novel." ...
... "Many popular young adult novels, of course, already spread references to brands throughout their pages... Five years ago, Bulgari, the Italian jewelry company, paid Fay Weldon an undisclosed amount to feature the brand prominently in her novel, entitled — what else? — 'The Bulgari Connection.' In that instance, Bulgari actually commissioned Ms. Weldon, a well-known British author, to write the novel."
I have seen the future of publishing! New editions of Shakespeare®, for example:
"To be, or not to be, an American Express® member: that is the question: / Whether ’tis nobler in the Intel Pentium® 4 processor to suffer / The Browning Deluxe Flex Foam Slings and Carbon Express “Thunder Express” arrows of outrageously good value ($35.95/doz.), / Or to take Remington® arms against a Pelican Pool, the East Coast’s Largest Pool Dealer, of troubles…